We see a lot of insurance commercials on television. It’s becoming one of the more important ways for insurance companies to push products on the public. Some — especially GEICO — are very, very creative. You have to go a long way to find something funnier than Washington crossing the Delaware — turnpike.
The commercials — however — are pretty basic. Insurance is not basic. Not even close. That’s the point of Cathy O’Neil’s editorial recently published by Bloomberg. She has a blog called mathbabe.org and is the author of many books on data.
The editorial is a good one and has been picked up by several online insurance publications and now by Weekly Industry News. Here’s O’Neil’s Domino’s Pizza insurance pitch.
If you’re like me, you’ve spent a lot of quality time this past month on the couch, endlessly watching football games and losing the remote with every first down. So, you ended up seeing a lot of ads with the sound on, and for the first time in a while you remembered just how dumb they are. The winner of my personal stupid prize: Domino’s “pizza carryout insurance,” which offers a free replacement if you somehow manage to destroy your pizza on the way home.
This is just the latest in a long line of products that distort people’s understanding of what insurance should be. Somebody has to put their foot down, and that somebody is me.
Let’s remind ourselves what insurance actually is. It’s protection against calamity. It’s something that pays out only in unusual circumstances — and sometimes never — but definitely only when you would not be able to afford the loss.
If you can buy a pizza, pretty much by definition you can afford the loss of a pizza. You don’t need insurance. The same is true of your iPhone, or of headphones you might buy on Amazon.
I’m not saying you would never use the insurance. Things happen; sometimes they happen to headphones. But the way such insurance is usually priced, you’re paying way too much to offset the actual risk of having broken headphones. Plus, it tends to include all kinds of stipulations and complications designed to make collecting more difficult. It’s a rigged system, so please just don’t.
I’m not done. Other kinds of so-called insurance suck, too. Consider dental insurance, which typically comes with a maximum payout of something like $1,000. That’s the opposite of insurance, because it peters out precisely when you face the most unaffordable situations. It doesn’t even cover one freaking root canal. For some reason, this is par for the crappy dental insurance course.
It gets worse. At least pizza and dental insurance actually pay out. By contrast, that’s not what happened with some of the companies that, ahead of the 2008 financial crisis, sold insurance to protect bond investors from defaults. Perhaps they should have been called premium collecting companies, as opposed to insurance companies, because their mathematical models assumed that they would almost never have to pay out. They largely ignored the possibility that catastrophe could hit everywhere at once, so they didn’t prepare. This is generally true for insurers of municipal bonds, which rarely default (with the imminent exception of Puerto Rico). But it’s particularly true of those that expanded into mortgage-backed and other bonds. As a group, they cratered when the crisis hit, failing in their most basic task as insurers.
Finally, there’s the worst of all: Insurance you didn’t knowingly sign up for in the first place. It’s everywhere. Wells Fargo charged auto loan customers for insurance without telling them; banks take large fees for overdrafts instead of simply denying the charge; fake insurance policies add unnecessary cost to already predatory payday loans.
Real insurance does exist, and we definitely need it. Health care is one area where horribly large, unexpected and unaffordable events really do happen. Another is automobiles, because we often cannot afford to buy new cars or pay for the damage they cause to others. These two types of insurance rise to the level of requirements for middle-class citizenship. They might be a bit expensive, at least for most people most of the time, because insurance policies are priced to be profitable on average. But we should all have them.
Maybe pizza insurance isn’t the worst possible idea. What’s galling is how these products so often skew or exploit our concept of what should be a product for the prudent. They’re not likely to stop, so we’ll have to start getting smarter.
This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.
Source links: Bloomberg, Insurance Journal, Insurance Business America